Mobile marketing market to reach $57.85 billion by 2030

A new Allied Market Research report says the global mobile marketing market is set to grow from $11 billion in 2020 to $57.85 billion by 2030, driven by smartphone adoption, mobile-first consumer behavior and rising digital ad spending. North America leads now, while Asia-Pacific is expected to grow fastest.

Why it matters: - Mobile marketing has become a core channel for brands trying to reach consumers on smartphones, apps and mobile web. - The market’s projected rise to $57.85 billion by 2030 signals continued budget shifts toward mobile advertising and personalized customer engagement. - Growth also reflects broader mobile-first behavior in shopping, media use and digital commerce.

What happened: - Allied Market Research released a report forecasting the global mobile marketing market will grow from $11 billion in 2020 to $57.85 billion by 2030. - The report puts the market’s compound annual growth rate at 18.3% from 2021 to 2030. - The study covers components, channels, organization sizes and verticals across the mobile marketing industry.

The details: - The report segments the market by platform and services. - It breaks channels into messaging, push notifications, mobile emails, QR codes and others. - It divides customers into SMEs and large enterprises. - It tracks use across retail and e-commerce, travel and logistics, automotive, BFSI, telecom and IT, and other sectors. - The report says platform was the leading component segment in 2020, while services are expected to grow strongly during the forecast period. - Messaging generated the highest revenue among channels in 2020. - SMEs accounted for the highest revenue among organization sizes in 2020, while large enterprises are expected to post the fastest growth. - Retail and e-commerce led revenue in 2020, while healthcare is expected to grow fastest. - North America dominated the market in 2020. - Asia-Pacific is expected to see the strongest growth in the coming years. - Key companies listed in the report include Airship, Swrve, Vibes, Adobe, Braze, Acoustic, Localytics, Oracle, Salesforce and SAP. - The report includes a PDF brochure, a connection to analyst and a purchase inquiry link.

Between the lines: - Mobile marketing is getting a boost from rising smartphone use, stronger mobile internet connectivity and growing app ecosystems. - Marketers are increasingly using AI-driven personalization, predictive analytics and automation to target consumers and improve campaign performance. - Privacy rules, security concerns and ad-blocking technology remain headwinds for advertisers. - Emerging economies could create the next wave of demand as mobile internet penetration, e-commerce and mobile payments expand.

What's next: - Allied Market Research expects continued investment in mobile advertising technologies, especially in regions with fast-growing mobile usage. - Brands are likely to keep shifting spending toward mobile channels as analytics and ROI measurement improve. - The report suggests the healthcare segment and Asia-Pacific region could become important growth pockets over the forecast period.

The bottom line: - Mobile marketing is moving deeper into the center of digital advertising, and the market outlook points to sustained double-digit growth through 2030.